When we need a service, product, information, the first thing that most of us do is they type the desired term (keyword) into a search engine, usually Google. After that, they find the keywords in websites that offer the products or services and use them to compare prices or to purchase.
What is important is the fact that 80% of internet users do not click on the second page of the results that Google show. Just think about when was the last you clicked on the second or the third page. Well, your friends, neighbors or potential clients are no different than you.
Online users simply opt for the first few websites or the one that appeared among the first ones on the list. A website that appears in the first place Google has an average of 50% clicks, the ones that appear on the second page have 30% of the total number of clicks, while the others get only 20% of the total number of clicks. What you need to know is that the number of clicks automatically means a total number of potential buyers.
Visitors do not care which sites appear first on the search engines, nor why. And they shouldn’t. But the owners of the websites must certainly be interested.
Here’s why: as long as you have an interesting, attractive and functional website, and you offer superior quality, no one will know that unless your website appears not on the first page of Google search results. Otherwise, your site is officially dead. No visitors, therefore no new clients nor earnings.
SEO (Search Engine Optimization) is a term that should be known by anyone who wants their business to survive on the Internet market.
What is SEO optimization?
Simply put, SEO optimization is the adjustment of website content requirements for search engines (Google, Yahoo, Bing…) in a way that they recognize it as important and useful for the visitors and place it on top of the search results, or on top of the other competing websites.
No matter how important is the quality of what you offer, the contributions of an Oshawa SEO are still more important. Neglecting the importance of optimizing the site for search engines will lead to losing customers, an opportunity for business expansion, strengthen the brand and of course earnings. Because if you are not on the first page of Google search results, it means that you are not part of the contemporary market.